About
Kimball Consultancy, once Madison Avenue focused, now brings 20+ years of experience working with the top 100 advertisers to businesses everywhere, regardless of size or stage. We recognize the dilemma business owners face when exploring the current digital media and marketing landscape. While this is an exciting and important area, and one that is critical to both brand power and revenue growth, an abundance of opportunities for interacting with consumers has made it overwhelming to choose the best path for marketing investments. Read further to see how mission-focused Kimball Consultancy can grow your ROI.
Our Mission
At Kimball Consultancy our core purpose is to deliver a data driven strategy and roadmap to guide your brand and investments. We deploy a laser focused and modern view to deliver growth. We enable our clients to use each media – search, social, video, and television in the most impactful way to insure our clients increase visibility, maximize growth and achieve their business goals.
Our Approach & Process
Through experience, Kimball Consulting specializes in accountable marketing and media where dollars are viewed as investments. Starting with a solid understanding of your business's purpose, target market and what defines success. Knowing who you are, where you have been and where you want to go are the first steps in scalable growth.
Our core goal is to help your business and to achieve that we focus on four core components. We love taking an idea and possibility and bringing it to market.
- Audit and Optimize: Deep dive into your business and where you are to date. Identify what has worked and where you need to optimize
- Create a strategic plan. Establish your objectives and goals. Answer why you are in business and what is the opportunity
- Audience Planning: Truly understand what motivates your target market, how they consume information and connect
- Media Planning and Execution: Create a media mix and plan as a roadmap to where to invest, test and benchmark.